Campaign Strategy: roads untraveled

As a capstone to my time in the University of Kansas journalism school, my team and I worked with Steve Short and Mark Schlipman to create a campaign strategy for their book, The Simple Road to Financial Freedom. The campaign goal was to introduce the authors into the live speaking circuit in Kansas City, so they can teach new graduates and graduate students about personal finance. This strategy is not only to produce more sales of their book, but to create a second form of profit for the Simple Road company.