PORTFOLIO

Designing with

Purpose & Insight

The projects featured in this portfolio reflect a commitment to blending creativity with strategic thinking, showcasing a diverse range of work that spans design, research, and problem-solving. Each project contributes to the development of a versatile skill set, emphasizing the importance of thoughtful design that is both innovative and grounded in real-world insights. These experiences build a foundation for continued growth, enabling the creation of impactful solutions across various industries.

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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A summer campaign strategy was developed for Zen Donkey Farms to promote their locally-made juices to families. The campaign focused on highlighting local activities and experiences, positioning the brand as an integral part of the community.

ZEN donkey farms

campaign Strategy:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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A campaign strategy was developed for Taco Bell to increase engagement on the mobile app by involving influencers and audience interaction. The campaign encouraged users to participate in a fun, dynamic experience, with the goal of boosting app activity and bringing back popular menu items.

Taco Bell

campaign Strategy:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

SEE GALLERY

Hailey Krumm Photography is a Kansas City-based portrait and wedding photography business, specializing in capturing authentic moments with a warm, true-toned style. Focused on letting clients' personalities shine!

Photography

Hailey krumm

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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A research project was conducted on the University of Kansas parking system, analyzing parking availability at various times of day. The study considered factors such as temperature and precipitation levels to identify patterns and determine peak usage times for the parking lots.

ku parking

research project:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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An article was written about the new University of Kansas football stadium, detailing the building plans, construction timeline, and the challenges the project poses to students. It explores how the construction process impacts campus life and the surrounding community.

KU Football Stadium

Article:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

Created engaging TikTok and Instagram Reels for Hailey Krumm Photography to highlight senior sessions and proposal photography.

INSTAGRAM AND TIKTOK

Social Media:

LINK TO INSTAGRAM

LINK TO TIKTOK

LINK TO INSTAGRAM

Created content for Tacos and Tequila festival, a music event that takes place in over 10 cities nationwide. Content included, graphics, countdowns and creating enticing captions to engage with the audience

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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Working with Steve Short and Mark Schlipman, the authors of The Simple Road to Financial Freedom, my team and I created a campaign strategy to get the authors into the Kansas City speaker circuit. We presented our campaign to the client. which included market research, audience reseearch and campaign deliverables.

Simple Road Book

campaign Strategy:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

Hailey krumm photography

tacos and tequila festival

born & raised music festival

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

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VSM Studios is a production studio in Kansas City,Missouri. Ran by Mike and Chantal Savage, owner of Vision Savage Media, VSM Studios serves as a spot to film music videos, commercials, photoshoots and podcasts with 4+ studio spaces. Their opening day is in August 2026, and they needed some advertisement for the VIP open house.

VSM Studios

Grahpic Design:

Research Photography Strategy Social Media Article Strategy Campaign Graphic Design

Let's connect: @haileykrumm.photos