PORTFOLIO

PORTFOLIO

PORTFOLIO

PORTFOLIO

ArticleResearchPhotographyStrategyStrategySocial Media

Designing with 

Purpose & Insight

The projects featured in this portfolio reflect a commitment to blending creativity with strategic thinking, showcasing a diverse range of work that spans design, research, and problem-solving. Each project contributes to the development of a versatile skill set, emphasizing the importance of thoughtful design that is both innovative and grounded in real-world insights. These experiences build a foundation for continued growth, enabling the creation of impactful solutions across various industries.

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A summer campaign strategy was developed for Zen Donkey Farms to promote their locally-made juices to families. The campaign focused on highlighting local activities and experiences, positioning the brand as an integral part of the community.

ZEN donkey farms

campaign Strategy:

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A campaign strategy was developed for Taco Bell to increase engagement on the mobile app by involving influencers and audience interaction. The campaign encouraged users to participate in a fun, dynamic experience, with the goal of boosting app activity and bringing back popular menu items.

Taco Bell

campaign Strategy:

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Hailey Krumm Photography is a Kansas City-based portrait and wedding photography business, specializing in capturing authentic moments with a warm, true-toned style. Focused on letting clients' personalities shine!

Photography

Hailey krumm

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A research project was conducted on the University of Kansas parking system, analyzing parking availability at various times of day. The study considered factors such as temperature and precipitation levels to identify patterns and determine peak usage times for the parking lots.

ku parking

research project:

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An article was written about the new University of Kansas football stadium, detailing the building plans, construction timeline, and the challenges the project poses to students. It explores how the construction process impacts campus life and the surrounding community.

KU Football Stadium

Article:

Created engaging TikTok and Instagram Reels for Hailey Krumm Photography to highlight senior sessions and proposal photography. 

INSTAGRAM AND TIKTOK

Social Media:

LINK TO INSTAGRAM
LINK TO TIKTOK
LINK TO INSTAGRAM

Created content for Country Rising Music festival, a country music event that took place in Winnipeg, Canada in July of 2024. Content included, graphics, countdowns and creating enticing captions to engage with the audience

Let's connect: @haileykrumm.photos